BAG OF BADGERS

DIGITAL DESIGN / BRAND DESIGN
by ALEC LINDSEY
----------------------------------
MINNEAPOLIS, MN

 
 

SCROLL DOWN

 


what I do
 

 
 


IDEAS / IMPLEMENTATION / EXPERIENCE

 
 
 

Design is the act of solving a problem, creatively.
I ideate, find the correct process, and implement the solution in the most efficient way possible. With over a decade of industry experience, I've done this over and over again, for a diverse range of clients, all specializing in something unique.

I specialize in digital and interactive design, but I've worked extensively in branding, social, and print. I'm currently a senior designer at Periscope in Minneapolis, Minnesota. I'm also a founding member of the Football as Football design team, and am usually available for freelance work.

 

 


Who I've
worked for

Here are a few of the clients I've designed for over the past several years:

 
 
 
 
 


Recent Work

Below are a few of my favorite projects I've recently worked on.

 
 
 
 
 

Rob dyrdek


REBRANDING A MEDIA ICON
------

In 2016, ex-pro skateboarder and MTV star Rob Dyrdek approached the Football as Football design team (Garrick Willhite, Bill Gunter, Nicole Meyer, Eric Drommerhausen and myself) to update his personal brand. We designed logos, brand graphics and provided full guidelines for his own personal brand, as well as his two additional brands: Dyrdek Machine and Dyrdek Reserve.

 
 
 
 
 
 
 
 
 
 

Rob Dyrdek Logo/Brand Design by: 
Alec Lindsey, Bill Gunter, and Garrick Willhite
 

Additional Concept and Design work by: 
Nicole Meyer and Eric Drommerhausen

 
 
 
 
 
 

Football as
football

IMAGINING A NEW (OLD) LOOK FOR AMERICA'S SPORT
------
What started as an idea between Eric Drommerhausen and myself, imagining what American Football logos would look like as European Soccer crests, became a much larger and more popular project than we ever could have expected. After forming a design team, we imagined what 32 teams would look like in 4 different international styles each, for a total of 128 original crest designs. The crests were used in FOX NFL broadcasts and have been featured in many design and sports blogs across the web. Below are a handful of my personal favorite crests that I designed.

 
 
 

Featured on:
DEADSPIN  /  ROLLING STONE  /  USA TODAY

 

Football as Football design team: 
Alec Lindsey, Eric Drommerhausen, Nicole Meyer, Bill Gunter, and Garrick Willhite

Site Design by:
Garrick Willhite

Site Developed by: 
Josh Vadnais

 
 
 
 
 
 

Trolli

WEIRD IS GOOD
------
Since 2013, I've been involved in a big initiative for Trolli: connecting with their primarily millennial audience to sell more gummy candy. The key? Get on the platforms their audience uses the most, and get as weird as possible. Posts on Tumblr, Instagram, and Snapchat have increased sales, created more demand for new flavors & shapes, and even landed a popular set of promos with NBA Superstar James Harden. Below are some of the many posts I've helped create for the brand, some of which have been viewed and shared hundreds of thousands of times.

 
 

A photo posted by Trolli (@trolli_usa) on

A video posted by Trolli (@trolli_usa) on

 

Trolli Art Direction for Periscope:
Rob Peichel & Justin Davis

 
 
 
 
 

Back to
Our Future

MY DREAM AESTHETIC FOR COLORADO'S TEAM
------
Having grown up a diehard Broncos fan in Western Colorado, I decided to celebrate their 2016 Championship by creating an unofficial uniform concept that true fans would love. Using the best design elements from the team's two most successful eras, I created the dream uniform that I'd imagined for a long time. The response I received from fans and even employees within the organization was my confirmation that I wasn't the only fan to have imagined such a mashup.

 
 

Featured on:
USA TODAY

 
 
 

Painting &
illustration

I paint with Acrylics when I can, mostly for my own entertainment or for small shows.
A few examples of freelance and client illustration are below as well.
------
Various Acrylic Paintings
COMPLETED 2015-2017
 

 
 

Illustrations for Bleacher Report article on 2014 World Cup
------
MARIO BALOTELLI  /  NEYMAR JR.  / CHICHARITO
 

neymar.jpg
 

Illustration for GQ magazine on choosing a European Club Soccer Team
------
OAKLAND RAIDERS / NEWCASTLE UNITED MASHUP

 
 
 

Snapchat Geofilter Concept for The Minnesota Lottery's
Northern Spark 2016 Booth
------
THEME: CLIMATE CHAOS / CLIMATE RISING

 
 
 
 
 

CONTACT

If you'd like to work with me on a creative project, let's talk.

 

 
 
Name *
Name
 
 
 
 
triangle_red.gif